About the role
The Event Sales Executive will work within the newly created Regional Commercial Team within Arena Racing Company. Based at Lingfield Park Resort you will be part of the team that is driving the commercial success of the region and wider group.
This position will drive Events sales by the effective conversion of non racing events with focus on upsell, account management and driving repeat business. This role will also include pro-active sales to both existing clients and the identification and conversion of new business.
This position will support the Senior Event Sales Executive, contributing to the overall EVH strategy. Working closely with the regional delivery team to ensure efficient client management and the highest levels of customer service.
Candidates should be highly driven, with a relentlessly positive attitude, the ability to work under pressure and extensive experience within the events / arena.
Key Duties• Maximising profit from current clients, upselling and cross-selling where appropriate.• Respond to all enquiries within the prescribed timescale with a professional and positive manner.• Manage the booking with effective use of the administrative systems such as Rendezvous.• Keep accurate sales pipeline reports in-line with group guidance to assist in site / regional / group sales tracking and operational planning.• Prepare accurate contracts with the appropriate pricing and timings, consistent with the commercial model for specific course / race day / event.• Apply sales incentives where appropriate in order to convert sales within the commercial parameters set by the Senior Event Sales Executive and Sales and Commercial Manager.• Work closely with on-site co-ordinator to facilitate show-rounds and customer visits